HWS Alcohol Education Project
From 1997 to 2000 the Hobart and William Smith Collegesí
community was exposed to an intensive print and electronic
media social norms marketing campaign combined with
curriculum infusion and co-curricular programming during first
year orientation and residential education activities.
The following slides chart the progress of correcting
misperceived alcohol norms, reducing frequency and quantity
of use, and the resulting harm caused by that use.