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From
1997 to 2000 the Hobart and William Smith Colleges’
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community
was exposed to an intensive print and electronic
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media
social norms marketing campaign combined with
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curriculum
infusion and co-curricular programming during first
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year
orientation and residential education activities.
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The
following slides chart the progress of correcting
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misperceived
alcohol norms, reducing frequency and quantity
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of use, and the
resulting harm caused by that use.
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