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Short
term impact can be demonstrated by examining
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differences
between students coming in the door at orientation
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and
two months into the fall term. The
next slide shows this
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difference
before and after our social norms intervention.
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The
“expected” increase in student drinking when arriving at
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college
can be seen in our 1996 data.
However, after we began
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our
social norms campaign, including intensive orientation and
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co-curricular
programming, we saw no significant difference in
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drinking
behavior between high school and two-month-
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matriculated
first year students. Thus, we
eliminated the
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commonly
observed increase in high risk drinking as students
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move into
college.
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