Impact Discussion -- Can we also
demonstrate immediate impact?
Short term impact can be demonstrated by examining
differences between students coming in the door at orientation
and two months into the fall term.  The next slide shows this
difference before and after our social norms intervention.
The “expected” increase in student drinking when arriving at
college can be seen in our 1996 data.  However, after we began
our social norms campaign, including intensive orientation and
co-curricular programming, we saw no significant difference in
drinking behavior between high school and two-month-
matriculated first year students.  Thus, we eliminated the
commonly observed increase in high risk drinking as students
move into college.