Featured
Social Norms Initiatives
Social Norm Surveys Online
Social Norms National Research and Resources
Quick Links
Site Map Index
Consultation/Dissemination for Higher
Education
Secondary Education Initiatives &
Support
Social Norms 101 Primer
Campaign to Reduce
Misperceived Norms
Project
Impact -- Success Data!
MVP
Athlete Project
Curriculum Development
Upcoming/Previous Presentations
HWS Press Releases
In the News
Research Publications
Online Resources |
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The Alcohol Education Project of Hobart
and William Smith Colleges is a broad collection of education
and research initiatives. Its purpose is to better inform students,
faculty and staff in higher education and secondary school settings
nationwide about alcohol and other drugs and related social norms
and address problems of abuse.
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College Student-Athlete Study Published
(press
release, full
article)
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 •New
Research Published •
"Misperceptions of Peer Drinking Norms
in Canada: Another Look at the 'Reign of Error' and Its Consequences
among College Students." Addictive Behaviors, 32,
2645-2656, 2007, by H. Wesley Perkins (press
release, full
article)
"A Successful Social Norms Campaign to Reduce Alcohol
Misuse among College Student-Athletes," Journal of Studies
on Alcohol, 67: 880-888, 2006, by H. Wesley
Perkins and David W. Craig. (press
release, full
article)
 "Misperceiving
the College Drinking Norm and Related Problems: A Nationwide Study
of Exposure to Prevention Information, Perceived Norms and Student
Alcohol Misuse," Journal of Studies on Alcohol, 66:
470-478, 2005 by Perkins, H. Wesley, Michael Haines and Richard
Rice. (press
release, full
article)
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Book Available •
The Social Norms Approach to Preventing
School and College Age Substance Abuse
A handbook for educators, counselors, and clinicians
 •
Social Norms Case Study Released •
The
Higher Education Center for Alcohol and Other Drug Prevention released
a new publication by H. Wesley Perkins, and David W. Craig, titled
"A
Multifaceted Social Norms Approach to Reduce High-Risk Drinking:
Lessons from Hobart and William Smith Colleges." This work
provides a detailed example of coordinated social norms strategies
producing positive results confirmed with extensive evaluation measures
(press
release).
• Multi-State Results from an Online
Tool for Assessing Secondary School Norms just released !•
 More
than 52,000 secondary students from 78 middle and high schools in
eleven regionally diverse states have been surveyed using an online
instrument. Results were presented at the 2008 National
Social Norms Conference in San Francisco, CA. (click
here for presentation abstract and results). A more detailed
analysis on a subset of this data is available here.
American Sociological Association Publication
highlights social norms work to curb high-risk drinking.
(article)
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HWS Alcohol Education
Project in the news
 This
link provides a list of mass media references related to Project
initiatives. Some of the news reports listed here reflect interviews
 and
quotes from the Project Directors and other reports cite Hobart
and William Smith Colleges' educational activities about alcohol
abuse and prevention campaign results in the context of larger regional
or national assessments.
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Project Initiatives
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Project Consultation and Dissemination
Services for Higher Education
Unleash the Power of Peers, Teachers, and Technology -- The project
directors provide leadership in alcohol and other drug prevention
nationally through research publications, conference presentations
and workshops, and focused institutional consulting.
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Secondary Education Initiatives
and Support
The approach for schools supported by this project employs a comprehensive
print and electronic social norms marketing campaign to reduce harmful
misperceptions about student alcohol, tobacco, other drug, health,
and school safety norms. Program components include (1) a new inexpensive
and efficient web-based strategy for determining local norms and perceptions,
(2) a print media campaign to communicate the local norms, (3) new
electronic media to expand and enhance student exposure and engagement,
and (4) curriculum development to infuse conversations about these
issues into the classroom. This project provides leadership in alcohol
and other drug prevention nationally through research publications,
conference presentations and workshops, focused school consulting
and training, and through development of electronic tools for social
norms delivery.
- Social Norms Surveys
Online
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Campaign to Reduce Misperceptions
This initiative includes print and electronic media and co-curricular
activities that have been specifically designed to reduce misperceptions
of student norms and thereby reduce levels of alcohol and other drug
use and the resulting consequences. Examples of products produced
are displayed here.
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Most Valuable Players
(MVP) Athlete Project
A project reinforcing positive norms, correcting misperceptions,
and reducing high risk drinking among student-athletes.
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Curriculum Development
This initiative includes the development of a model for expanding
AOD issues in the curriculum for colleges and universities, development
of an extensive interdisciplinary model course on alcohol, a faculty
workshop for AOD curriculum infusion in other courses, and training
for student teachers and secondary teachers.
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Upcoming/Previous National
and Regional Presentations
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Awards and Grants
This link lists awards and grants received by the Project.
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Bibliography of Faculty Publications
This link lists publications on alcohol on the college campus conducted
by Hobart and William Smith Colleges' faculty. The basic social science
research that forms the theoretical foundation for the Social Norms
approach to prevention is documented here.
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Alcohol Use and Abuse: Causes and Consequences
Bidisciplinary Course (sociology/biochemistry)
This model course was designed to illustrate how the formal curriculum
can be linked to the development and implementation of a comprehensive
campus-wide alcohol prevention program.
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Research and Teaching Resources
This link lists both on-campus and off-campus resources for alcohol
and other drug information. Library resources and web links to important
information sites are included in these pages.
- Recent HWS Press Releases!
Social Norms theory is the talk of Scotland Parliament - HWS Alcohol
Education Project contributions acknowledged (HWS
press release)
Canadian Student Drinking Study Published (HWS
press release)
College Student-Athlete Study Published (HWS
press release)
HWS MVP Project recognized as model progam in 2005 U. S. Department
of Education competition. (HWS
press release)
Click here for complete listing
of press releases
Related Initiatives
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Social
Norms National Research and Resources
This site is a compilation of research and resources to support the
application of the social norms approach to health and safety promotion
in a variety of settings including secondary schools, high school,
higher education, community, and statewide.
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Youth
Health & Safety Project
This program expands the application of social norms to a broad range
of middle and high school behavioral issues including: 1) bullying,
2) body image, 3) sexual activity, 4) traffic safety, 5) tobacco use,
and 6) alcohol and other drug use.
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HWS
BAC Research Program
This reseach program, directed by Professor David W. Craig, has been
designed to assess the blood alcohol concentration (BAC) of students
returning home to residence halls late at night. Over 1,000 students
have been randomly selected to participate. Sample results from this
project can be seen at this link.
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Post-Collegiate
Life Survey Project
The Post-Collegiate Life Project began in 1987 with a survey of three
HWS graduating classes examining their post-collegiate life experience
in terms of friendship and family transitions, careers and post-graduate
education, and health and well-being. This research has subsequently
become the longest running study of post-college life in higher education
involving remarkable response rates from entire graduating classes.
The Project has expanded over the years to included seven graduating
classes ranging from the Class of 1979 to the Class of 2001 with surveys
launched in 1987, 1991, 1996, 1999, and 2003. Special topics of research
in these data have included issues of stress and careers, gender roles
and parenting, alcohol use and abuse, shifting life goals and values,
experiences of forgiveness in the life course.
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