Notes
Slide Show
Outline
1
October 18, 2003
The U.S. Department of Education’s 17
th
Annual National Meeting
Austin, TX
MOST VALUABLE PLAYERS -- USING SOCIAL NORMS TO TARGET ATHLETES AS A HIGH-RISK SUBPOPULATION
H. Wesley Perkins, Ph.D.
Professor of Sociology
David Craig, Ph.D.
Professor of Biochemistry
David A. Diana, MA, CASAC
Director, Alcohol and Other Drug Programs
2
Project Components
http://alcohol.hws.edu/mvp
A protocol to anonymously survey an entire college sub-population using a web-based instrument
Print media
Electronic media
Peer educator strategies
3
Assessment of Program Impact
4
Program Media Exposure
(10/31/02 – 11/6/02 survey with 373 respondents)
5
Attitudes, Misperceptions, and Alcohol Consumption Among
Male Student-Athletes
6
Attitudes, Misperceptions, and Alcohol Consumption Among
Female Student-Athletes
7
Initial Impact on Consequences of Student-Athlete Drinking
8
ALCOHOL VIOLATIONS REPORTED BY CAMPUS SECURITY AND RESIDENTIAL EDUCATION STAFF RESULTING IN REFERRAL TO MANDATORY ALCOHOL EDUCATION WORKSHOP