Campus Alcohol Education and Wellness Initiatives Conference

RIT Inn and Converence Center, Rochester, NY

Using Clickers in the Curriculum and Co-Curricular Programming to Promote Greater Credibility of Alcohol Norms Messages

David W. Craig, Ph.D., Dept. of Chemistry

Hobart & William Smith Colleges


Misperceptions among collegiate populations naturally lead to skepticism of self-report anonymous survey results despite sound data collection strategies. The effectiveness of a social norms campaign is influenced by the believability of campaign messages. This session will report on how a first year seminar class reported their research results on alcohol use in college during residence hall presentations. Interactive student response devices ('clickers') were used to collect data on the groupís alcohol use and estimated BAC levels and provide immediate feed back to the group during these sessions. Campaign message believability was assessed at the beginning and end of each session.