July 20-22, 2008

2008 National Conference on the Social Norms Approach

Hyatt Regency, San Francisco Airport

Student-Conducted Research on Alcohol as Service Learning: Curricular Strategy to Expand Available Data for Social Norms Programming

David W. Craig, Ph.D., Dept. of Chemistry

Hobart & William Smith Colleges


Engaging students in research about college student alcohol use has been used to expand data collection efforts in support of campus social norms programs. Strategies to expand these activities in the curriculum will be presented including a first year seminar class that conducted late night breath tests and residence hall interactive “clicker” surveys and independent study research students that designed a web-based survey on student alcohol use delivered by electronic mail to a cross section of the student body. Results of the student conducted research have been presented in a variety of academic and co-curricular settings to further contribute to reductions of harmful misperceptions about student alcohol use. Examples of student results and the impact of this work on student perceptions will be reported.