Using Electronic Multimedia in a Social Norms Prevention Program
Advantages Of Electronic Media In A Social Marketing Campaign
Demonstration Of An Electronic Media Campaign At HWS
Supporting Activities
Evaluation Of HWS Electronic Media Campaign Exposure
Evaluation Of HWS Electronic Media Campaign Exposure (Senior year exit survey)
Project Impact Immediate Effects
Project Impact Effects of First 18 Months at HWS (Rates of Change in Problem Perceptions, Motivation, and Use)
Project Impact Effects of First 18 Months at HWS (Rates of Change in Negative Consequences)
Summary: Ingredients of A Successful Electronic Media Campaign
Email: craig@hws.edu
Home Page: http://academic.hws.edu/alcohol/index.html