Evaluation Of HWS Electronic Media Campaign Exposure(Senior year exit survey)

• Exposure Data (last 9 months)

  • 34% in 1997
  • 44% in 1998
  • 61% in 1999

• 25% used Factoids multiple times within the year

• 80% read Campus Factoids in newsprint or online

• 23% read Campus Factoids in both newsprint and online multiple times

Perkins and Craig, HWS Alcohol Education Project

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