Electronic
mail "MVP E-Bits(TM)" are brief summaries of results from
recent surveys of student athletes. Each E-bit, identified by the logo
shown below, incorporates graphics and color to communicate visually
an important aspect of the student-athlete experience. These electronic
email messages are sent to all intercollegiate athletes, all coaches,
all trainers, and athletic directors periodically throughout the academic
term. Sample ebits can be seen below listed by the dates each were sent.
We believe that this strategy solves an important challenge in targeting
social norms messages to sub-populations on campus.
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2002-2003 October 3, 2002 October 10, 2002 January 22, 2003 January 24, 2003 February 6, 2003 February 18, 2003 February 25, 2003
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2001-2002 January 04, 2002 January 18, 2002 January 28, 2002 February 6, 2002 February 13, 2002 February 18, 2002 February 22, 2002 February 27, 2002 March
21, 2002 April 1, 2002 April
10, 2002 April 26, 2002 April 29, 2002
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