Project Impact and Outcomes
Project Impact -- Success Data!
From 1997 to 2000 the Hobart and William Smith Colleges
community was exposed to an intensive print and electronic media social
norms marketing campaign combined with curriculum infusion and co-curricular
programming during first year orientation and residential education activities.
The following slides chart the progress of correcting misperceived alcohol
norms, reducing frequency and quantity of use, and the resulting harm
caused by that use.
Norms Case Study
Higher Education Center for Alcohol and Other Drug Prevention released
a new publication by H. Wesley Perkins, and David W. Craig, titled "A
Multifaceted Social Norms Approach to Reduce High-Risk Drinking: Lessons
from Hobart and William Smith Colleges." This work provides a detailed
example of coordinated social norms strategies producing positive results
confirmed with extensive evaluation measures.
Most Valuable Players (MVP) Program Outcomes
NCAA News "Alcohol-education pilot has a sobering effect in Division
The NCAA funded the simultaneous implementation of the
HWS MVP program at eight other Division III institutions through their
STARR program. The results from the first year of this replication
project are summarized in this article by Beth Rosenberg, October
13, 2003. (HWS press release
schools from the NCAA STARR MVP replication project continue for a
"Final results from a pilot program designed to encourage
student-athletes to make responsible decisions about alcohol and tobacco
use show that employing a "social norms" theory to encourage
behavior can produce successful outcomes...." Results reported
in The NCAA News June21, 2004 by Beth Rosenberg.
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