This page provides a list of mass media references that relate to Project initiatives. Some of the news reports listed here reflect interviews and quotes from the Project Directors and other reports cite Hobart and William Smith Colleges' educational activities about alcohol abuse and prevention campaign results in the context of larger regional or national assessments.  

• Finger Lakes Daily News, "HWS Expands Health Services With Help From FLACRA," mentions HWS' leadership in understanding and reducing alcohol and drug abuse in college students through research done by H. Wesley Perkins, February 7, 2024.

• VPM, an NPR affiliate, "New Ashland elementary school plans include signal-occupant bathrooms," by Connor Scribner, July 21, 2022.

• NPR education story on "How Schools Can Reduce Sexual Violence," quoting Wesley Perkins and citing research on social norms interventions, November 13th 2018.

• NPR On Point Radio Show Interview: "Inside The Current State Of College Drinking Culture," (47 minute show where Wesley Perkins is introduced and interviewed after initial 15 minutes with student comments), October 4th 2018.

• The New York Times, "The Destructive Influence of Imaginary Peers," by Tina Rosenberg, March 27, 2013. (HWS Link)

• Children with Challenging Behavior, "Bullying is Forever," March 15, 2013.

• McConnell Air Force Base, "Social norms intervention-Redefining the stereotype," Senior Airmen Laura L. Valentine, McConnell Air Force Base, Kansas, October 26, 2012.

• Cranford Chronicle, "Cranford High School Students to Take Part in Social Norms Survey," Rui Dioinisio, Cranford, New Jersey, March 6, 2012. (HWS Link)

• Huffington Post, "Exaggerating Bullying Could Increase Bullying," Larry Magid, Technology journalist, October 26, 2011.

• Daily Camera, "CU-Boulder students required to take online alcohol course. Drinking violations on campus are on a steady decline", Brittany Anas, Camera Staff Writer, Boulder, CO, July 23, 2011. (HWS link)

• The Dartmouth.com, "Experts assess recent alcohol collaborative," by Felecia Schwartz, Dartmouth, NH, March 27, 2011.

• Huffington Post, "Shooters, like bullies, can misperceive social norms," by Larry Magid, technical journalist, January 9, 2011.

• Messenger Post, "Bullying -- and concern -- escalate at Canandaigua Academy middle school," by Michele E. Cutri-Bynoe, staff writer, Canandaigua, NY, June 20, 2010.

• CNN.com, "Drinking habits spread in social networks," April 6, 2010. (HWS link)

• The Star , "Norman Hemminger, 76: 'Easygoing, simple guy who loved life'," Toronto, Ont, Canada, December 27, 2009.

• The Independent Florida Alligator, "Study shows that bullies act on assumptions," Gainesville, FL, November 23, 2009.

• ABC News, "Many kids feel threatened in the classroom," November 13, 2009.

• CBS Radio "World News Roundup" reported on "Where Does Bullying Take Place among Adolescents When They are at School?" presented at the 2009 American Public Health Association National Conference, November 11, 2009 (For handout of research presentation click here).

• The Finger Lakes Times "HWS survey shows bullying's not that prevalent," by David Taube, Finger Lakes Times Staff, November 8, 2009.

• The Sun Chronicle, Wrentham, VA, "Middle and high schools implementing new program," by Stephen Peterson, September 29, 2009.

• South Florida Sun-Sentinel, "Real data-not scare tactics-may help reduce alcohol use among youths," by Baldur Hedinsson (Milwaukee Journal Sentinel), September 3, 2009.

• The Kansas City Star, "Drinking study shows power of peer pressure," by Baldur Hedinsson (Milwaukee Journal Sentinel), August 3, 2009.

• The Ithaca Journal, Ithaca, NY, "School News (A recent national conference highlighted success of a local program which encourages healthy life choices by middle school youth)," Ithaca, NY, July 31, 2009.

• Milwaukee Wisconsin Journal Sentinel, "College drinkers given real data take notice: Study finds scare tactics don't help to reduce consumption," by Baldur Hedinsson, July 20, 2009.

• Tompkins County Government online news, "Youth services middle school programs receives national recognition," Tompkins County, NY, July 17, 2009.

• The Gauntlet, University of Calgary student newspaper, "Think before you drink, why it's important to drown the myths behind student bender," by Cam Cotton-O'Brien, November 6, 2008.

• Daily Messenger, Canandaigua, NY, "Take a 'legal' swig at 20?," by Mike Maslanik, October 11, 2008.

• The Chronicle of Higher Education (web version), "U. of Virginia study touts success of social-norms marketing in cutting drinking," August 11, 2008.

• The Daily Progress, Charlottesville, VA, "Alcohol battle pays dividends, UVa study finds," by Aaron Lee, August 11, 2008.

• SunHerald.com, Charlottesville, VA, "New study published in Journal of American College Health shows significant reductions in serious alcohol-related consequences among college students," August 11, 2008.

• nj.com, The Star-Ledger, "Kids aren't as harassed as they think," July 22, 2008.

• Washingtonpost.com, Washington, DC, "The Impassive Bystander," by DeNeen L. Brown, July 16, 2008.

• Minnesota Public Radio interview "The culture of drinking and driving" with H. Wesley Perkins and Lucy Weiland (Chief judge of Minnesota's Fourth Judicial District) on Midmorning with Kerri Miller (host), April 28, 2008.

• NewsRX, "Studies from Hobart and William Smith Colleges provide new data on addictive behavior," November 3, 2007.

• The Scotsman, Scotland,"'Scare tactics' fail to prevent binge drinking," by Lindsay McIntosh, October 23, 2007.

• BBC Radio Scotland interview with H. Wesley Perkins about Scotland's Futures Forum Conference on how to tackle alcohol abuse, November 22, 2007. (Flyer)

• Scotland's The Herald, Edinbourgh, Scotland, "Calling time on problem drinking," by Stephen Naysmith, October 16, 2007.

• Finger Lakes Sunday Times, Geneva, NY, "HWS professor's college drinking article included in journal," September 30, 2007.

• City, Rochester, NY, Drink it down, by Jennifer Loviglio, May 9-15, 2007.

• The New York Sun, NY, Early drinking's special health risks, by Sarah Garland, May 10, 2007.

• The Boston Globe, Boston, MA, "In Praise of peer pressure: How a new form of marketing, using the appeal of fitting in, may persuade people to drink less--and turn down their thermostats," by Christopher Shea, April 29, 2007.

• Dr. H. Wesley Perkins was interviewed about the Social Norms Approach to reducing alcohol and other drug abuse among secondary school and college students and his comments were aired on WDSN 106.5 and WCED 1420 radio in DuBois, PA on February 19, 2007.

• Clearfield Progress, Clearfield, PA, "Professionals learn about 'social norms'," by Gae Kane, February, 2007.

• Punxsutawney Spirit, Punxsutawney, PA, "Drug and Alcohol Commission to host workshop about teens," by Larry McGuire, January 29, 2007.

• MacLean's, Canada, "It's beer pressure," by John Intini, November 13, 2006.

• Life Sciences Weekly, "Anthropology update understanding of life sciences prevention," November 14, 2006.

• Education Week, "'Social Norms' seen to keep students on right track," by Debra Viadero, Vol. 26, No. 2, September 6, 2006.

• Times Educational Supplement (England), "Psychological war on bullying," September 1, 2006.

• Catalyst, "Model Programs at the 19th National Meeting," Vol. 8, No. 1, Summer 2006.

• Christian Science Monitor, "Social Norms strategy aims to tame bullying," by Stacey A. Teicher, August 17, 2006.

• News & Observer.com, Raleigh, NC, "Tragedies spur service project," by Lisa McLemore, Friday, June 2, 2006.

• Inside Higher Ed.com, "Another round (or five)," by Rob Capriccioso, Tuesday, May 30, 2006.

• The Post Standard, Syracuse, NY, "The careful drinker: When booze myths meet sobering truths," by Theresa Juva, Sunday, April 23, 2006.

• Yahoo Finance, source: American Camp Association, New York, "New York summer camps tackle underage drinking," Monday, April 3, 2006.

• Red and Black.com, University of Georgia's independent student newspaper, "Why do students drink?," by Kelly Proctor, March 29, 2006.

• The Town Crier, Geneva, NY, "Geneva colleges recognized for prevention program, " February 23, 2006.

• Contra Costa Times, Berkeley, CA, "Experts: Schools need new strategies to fight alcohol abuse," by Matt Krupnick, January 15, 2006.

• Finger Lakes Times, Geneva, NY "Another article published on social norms research" 2006.

• York Dispatch, York, PA, "Party image called hype, Proof: truth leads to moderation," by John Bugbee, October 7, 2005.

• York Daily Record, York, PA, "Surprised by campus sobriety," by Michele Canty, October 7, 2005.

• The Harvard Crimson, Cambridge, MA, "Can good PR work curb binge drinking?," by Elizabeth Doherty, October 6, 2005.

• The Kansas City Star, "Underage patrons at the Hawk, alcohol violations threaten longtime KU student hangout," by David Klepper, September 30, 2005.

• The Hoya, Georgetown University, Washington, DC, "Survey: perceptions influence alcohol use," by Ji-Hye Park, September 30, 2005.

• The Daily Tar Heel, Chapel Hill, NC, "College drinking is overestimated, says study," by Samuel Lau, September 29, 2005.

• The Daily Princetonian, Princeton, NJ, "Students overestimate alcohol abuse, by Chloe Estep, September 29, 2005.

• National Post, Canada, "Ads aim for shot of reality: anti-drinking campaign," by Heather Sokoloff, September 6, 2005.

• Delta Sky Magazine, "Tipple Play, How Alcoholic Spirits Do Their Work," by Robert Ebisch, August, 2005. (HWS link)

• New York Times, NY, "The Hard Stuff Now Includes Wine," by Eric Asimov, pg F1, April 13, 2005.

• Sunday News, Lancaster, PA, "Accentuate the positive," by Anne Koenig, pg G1, April 3, 2005.

• Sunday News, Lancaster, PA "Approach is put to test at pair of local colleges," by Anne Koenig, April 4, 2005.

• The Titusville Herald, Titusville, PA, "Public misconception," by Tom Boyle, pg. 1, March 8, 2005.

• New York Times, NY, "Just Say No? No need here," by Abigail Sullivan Moore, section 4A, pgs. 17-19, January 16, 2005.

• The St. Louis Post-Dispatch, St. Louis, MO, "Colleges switch tactics to fight alcohol abuse," by Michele Munz, October 25, 2004.

• The Pilot-Independent, Walker, MN, "Reduce high risk behavior by using social norms," by Val Farmer, September 21, 2004.

• Canadian Press, "Drunk student stereotype not accurate: study," August 31, 2004.

• The Vancouver Sun, Vancouver, British Columbia, Canada, "Regular booze-ups still norm, university, college students say," by Sarah Schmidt, pg. A3, August 31, 2004.

• The Toronto Star, Toronto, Ontario, Canada, "Student drinking stats fuzzy," by Andrew Mills, pg. B2, August 31, 2004.

• The Toronto Sun, Toronto,Ontario, Canada, "Animal House or not? Student drinks stats surprise," by Chris Doucette, pg. 8, August 31, 2004.

• The Hamilton Spectator, Hamilton, Ontario, Canada, "Debunking university drunks; 'Keg parties' called old-school," by Noah Love, pg. A1, August 31, 2004.

• The Evening News, New Glasgow, Nova Scotia, Canada "Survey says drunk, partying students a myth," pg. A7, August 31, 2004.

• The Edmonton Journal, Canada, "Animal House image a 'myth': Campaign aims to tell university partiers that drinking less is the norm," by Larry Johnsrude, pg. B3, August 31, 2004.

• The Ottawa Sun, Ottawa, Canada, "Canuck study douses student-boozer Image," pg. 16, August 31, 2004.

• CTV Television, Canada, "Study finds students hitting books, not booze" from panel press release presentation including Dr. H. Wesley Perkins, at the University of Toronto, Victoria College, about Alcohol and Student Life Survey findings from 10 university and college campuses in seven provinces by the Student Life Education Company of Toronto, August 30, 2004.

• The Chronicle of Higher Education, Washington, DC, "Studies Find 'Social Norms' Strategy Reduces Drinking at Colleges," by Eric Hoover, Page A32, Vol. 50, No. 49, August 13, 2004.

• The Daily Camera, Denver, CO, "CU beefs up its orientation," by Elizabeth Mattern Clark, July 12, 2004.

• The NCAA News, Indianapolis, IN, "STARR theories shine encouraging light in Division III study," by Beth Rosenberg, June 21, 2004.

• Poly Biz News, (The Orfalea College of Business, California Polytechnic State University, San Luis Obispo, CA), "Marketing Seniors Consider Social Norms Campaign," p 17, Spring 2004.

• Dr. H. Wesley Perkins was interviewed by David Coughton of California News Talk Radio (AM920 KVEC), San Luis Obispo, CA. In the live interview he discussed the social norms approach to reducing problem drinking among college students and took questions called in by listeners. February 9, 2004.

• The Tribune, San Luis Obispo, CA, "Social Norms Pioneer Will Speak at Cal Poly on Monday," by Jeff Ballinger, February 6, 2004.

• The Salt Lake Tribune, Salt Lake City, UT, "Antidrug ads admit some kids smoke pot," by Christopher Smart, November 23, 2003.

• Dr. H. Wesley Perkins was interviewed by Andrew Svec of Crookston, MN KROX radio for a 12 minute “Insights” program where he discussed the social norms approach and his recent edited book. November 1, 2003.

• The NCAA News, "Alcohol-education pilot has a sobering effect in Division III," By Beth Rosenberg, October 13, 2003.

• Dr. H. Wesley Perkins was interviewed about the Social Norms Approach to reducing alcohol abuse and research among Canadian university students by JC Kenny on CBC radio in Kingston. The interview was also aired on other CBC radio stations including Halifax, Calgary, Ottawa, London and on Metro Morning Toronto. September 26, 2003.

• Fredericton Daily Gleaner, New Brunswick, "Student drinking falls in spotlight," by Geoffrey Downey, p. A6, September 19, 2003.

• Dr. H. Wesley Perkins was interviewed about the Social Norms Approach to reducing alcohol abuse among college students on CBC radio in New Brunswick on the Fredericton morning show, September 18, 2003.

• "Back to School" interviews with H. Wesley Perkins and Michael Haines, focusing on the Social Norms approach to alcohol abuse prevention appeared on several morning news TV programs on August 26, 2003.
  • WBFF (Fox affiliate in Baltimore, MD)
  • KUSA (NBC affiliate in Denver, CO)
  • WFRV (CBS affiliate in Green Bay, WI)
  • WBRC (Fox affiliate in Birmingham, AL)
  • WAND (ABC affiliate in Champagne, IL)
  • KWQC (NBC affiliate in Davenport, RI)
  • WXII (NBC affiliate in Greensboro, NC)
  • WSAV (NBC affiliate in Savannah, GA)
  • WKBW (ABC affiliate in Buffalo, NY)
  • WSBT (CBS affiliate in South Bend, IN)

• WLVI-TV (WB), Boston, MA, interview with Dr. H. Wesley Perkins about the Social Norms Approach to Substance Abuse Prevention on The 10 O'Clock News, July 16, 2003.

• USA Today, "'Official' peer pressure yields mixed results," by Claire Bourne and Mary Beth Marklein, July 24, 2003.

• Daily Messenger, Canandaigua, NY, "Drugs, alcohol less common than kids think," letter to the editor by David Craig, June 17, 2003.

• School Health Professional, "Turn peer pressure to your advantage," pp 1-2, Volume 9, Number 10, May 29, 2003.

• Australian Broadcasting Company’s Radio National Breakfast show, interview with H. Wesley Perkins by Peter Thompson in a live radio broadcast about Perkins' work on the Social Norms approach to health promotion, April 23, 2003.

• The New Republic, "Sober Lemmings," Cass R. Sunstein's review of The Social Norms Approach to Preventing School and College Age Substance Abuse: A handbook for educators, counselors, and clinicians (edited by H. Wesley Perkins), pp34-37, April 14, 2003.

• Finger Lakes Sunday Times, "Local peer studies in new book," by Kevin DeValk, March 13, 2003.

• ABC News Channel 9, Syracuse, NY, interview with H. Wesley Perkins about his presentation on The Social Norms Approach to Substance Abuse Prevention on College Campuses at the American Campus and Alcohol Regional Conference, Syracuse University on the evening news, March 10, 2003.

• Finger Lakes Times, "Professor Perkins’ new book on Social Norms receives praise," February 20, 2003.

• Footnotes, American Sociological Association monthly publication, "Student drinking: reply to Wechsler and Nelson," (Public Forum), by H. Wesley Perkins, February 2003, p 11.

• Footnotes, American Sociological Association monthly publication, "Sociological approaches hold promise to curb campus drinking," by Kerry J. Strand, December 2002, p 5.

• The Peer Educator, "NCAA Division III Pilot STARR Social Norms campaign," November 2002, pp 11 & 13, Vol 25, No. 4.

• The Times Union, "At UAlbany, The play's the thing to curb student drinking," by Alan Wechsler, p B5, October 18, 2002.

• College Health in Action, "Publication Profiles Alcohol Education Project," p 11, October 2002.

• The Adirondack Daily Enterprise, "Social Norms 101: Perkins advocates focusing on the positive," by Ed Forbes, ppA1 & A16, September 27, 2002.

• The Adirondack Daily Enterprise, "Workshop to be offered at SLHS (Saranac Lake High School)," September 24, 2002.

• The Herald Courant, "ECSU (Eastern Connecticut State University) gets grant to fight alcohol abuse," by Grace Merritt, pB4, August 28, 2002.

• Research That Matters, "Which Alcohol Policies Work? Efforts to curb campus-drinking excesses have stagnated." by Gwendolyn Jordan Dungy, July 2002.

• "Drinking, Drugs, and Choosing a College," July 2002.

• Shape Magazine, "20 ways to have a healthier summer," Ron Geraci, July, 2002.

• The Sun Chronicle, "Making alcohol 'uncool' key to educating teens," Rick Foster, June 18, 2002.

• Press - Republican, "Schools untainted in drug ordeal, officials stress," Daniel P. Bader, June 13, 2002.

• Press Republican Online, "Saranac Lake High Survey Probes Smoking, Sex, Drugs," Ned P. Rauch, June 13, 2002.

• The Badger Herald (University of Wisconsin), "Wanted: a more positive approach to preventing binge-drinking," by N. Zeke Campfield, May 9, 2002.

• Arizona Daily Wildcat (University of Arizona), "Alcohol-use "factoids" may appear on campus computer screens," by Lydia Hallay, January 28, 2002.

• Time Warner Cable Channel 13, Syracuse, NY; "Families in Focus: Binge Drinking", aired January 14, 15, and 17, 2002.

• ABC News 20/20, Dr. Tim Johnson,"Serving Up Facts: How much can you drink?" broadcast a drinking demonstration with men and a discussion with David Craig of the biological factors that determine BAC, December 26, 2001.

• Finger Lakes Times, "An Idea That Matters," by Kevin DeValk, p1A, December 17, 2001.

• Time Warner Cable Channel 13, Syracuse, NY; "Families in Focus: Binge Drinking", aired December 10, 11, and 13, 2001.

• New York Times Magazine,"Social Norms Marketing," by Mark Frauenfelder. The Year in Ideas, An encyclopedia of innovations, conceptual leaps, harebrained schemes, cultural tremors and hindsight reckonings that made a difference in 2001, p 100, December 9, 2001.

• Time Warner Cable Channel 13, Syracuse, NY; "Families in Focus: Binge Drinking", aired October 1, 2, and 4, 2001.

• KSAT 12 News, San Antonio, TX: "Alcohol and college students", interview with Dr. Wesley Perkins, aired Nov. 1, 2001.

• Fox 29 News, San Antonio, TX; "Alcohol and college students", interview with Dr. Wesley Perkins, aired Nov. 1, 2001.

• El Nuevo Herald, Miami, FL; "Una Guia Para Que Los Padres Hablen a Sus Hijos Sobre El Alcohol," ("A Guide for Parents Speaking to Their Children About Alcohol"), by Graciela Mrad, Oct. 2, 2001.

• Times Union, (Albany, NY) "Colleges shift focus to 'social norms'," by Michael Haines, p1B, August 26, 2001.

• Time Magazine, "How to manage teen drinking (the smart way)," by Jeffrey Kluger, pp42-44, June 18, 2001.

• Los Angeles Times, "Finding good in 'normal'," by Lynn Smith, p1A, June 12, 2001.

  • Reprinted in:
    Pittsburgh Post-Gazette, PA, June 24, 2001 "College Partying Targeted: Social norms marketing making behavioral inroads on campus"

• Yale Alumni Magazine (Yale University), "A closer look at alcohol," by Mark Alden Branch, May, 2001.

• U.S. News and World Report, "Alcohol and the Brain," by Susan Brink, May 7, 2001.

• The Plain Dealer (Cleveland, Ohio), "OSU, city in a froth over rowdy off-campus bashes," by Julie Carr Smyth, May 1, 2001.

• Men's Health, "Who will get drunk first?" by Katrin McDonald, January/February, 2001.

• ABC News 20/20, Dr. Tim Johnson, "The Drinking Game," broadcasted a drinking demonstration with men and a discussion with David Craig of the biological factors that determine BAC, December 29, 2000.

• Greeley Tribune (Greeley, CO), "UNC campaign aimed at reducing drinking," by Steve Lannen, December 18, 2000.

• Newsweek, "Scouting a dry campus," by Daniel McGinn, November 27, 2000.

• The Etownian, (Elizabethtown College, PA) "Perkins explains theories of social norming," by Amanda Vera, November 17, 2000.

• John Roberts of One Union Station, National Public Radio affiliate in Providence, Rhode Island, interviewed Dr. H. Wesley Perkins in a discussion of the merits and controversies surrounding the social norms approach to reducing alcohol abuse in college populations. The program entitled "Binge Drinking" aired November 13, 2000.

• Sunday News (Lancaster, PA), "Party's over at 'Animal House'," by Theodore Long, October 29, 2000.

• Daily Campus (Southern Methodist University), "Binge drinking defined: studies conflict concerning statistics," by Jay Fonville, October 12, 2000.

• Daily Campus (Southern Methodist University), "Greek system responds to binge drinking," by Sara Ritter, October 12, 2000.

• Sunday Telegram, "Campus drinking persists," by Emily Astell, October 8, 2000.
  Reprinted in:

  • Salem Evening News, MA, October 13, 2000, "Alcohol use top college campus problem."
    Westfield Evening News, MA, October, 10, 2000, "Alcohol use top college campus problem."
    Call, Woonsocket, RI, October 9, 2000, "Drinking colleges' No. 1 problem."
    Norwich Bulletin, CT, October 9, 2000, "Colleges try to cope with alcohol abuse."
    Sun Chronicle, Attleboro, MA, October 9, 2000, "Students: Alcohol top problem on campus."
    Daily Evening Item, Lynn, MA, October 9, 2000, "Alcohol use seen as top campus problem."
    Newport Daily News, RI, October 9, 2000, "Colleges seek solutions to increase in alcohol use."
    Journal Tribune, Biddeford, ME, October 9, 2000, "Alcohol use is top college campus problem."
    Gloucester Daily Times, MA, October 9, 2000, "Alcohol use the top problem on college campuses."
    Union-News and Sunday Republican, Springfield, MA, October 9, 2000, "Alcohol use top college campus problem."
    Northampton Daily Hampshire Gazette, MA, October 9, 2000, "Alcohol top campus problem."
    The Standard-Times, New Bedford, MA, October 9, 2000, "Alcohol use top college campus problem."
    Boston.com, MA, October 9, 2000, "Alcohol top campus problem."
    Whdh.com, Boston, MA, October 9, 2000, "Alcohol top problem on campus."
    WCVB.com, Needham, MA, October 8, 2000, "Colleges try to stop alcohol abuse."

• The Yale Herald, "Are police finally cracking down on drinking?" by Zander Dryer, October 6, 2000.

• Crimson White (University of Alabama), "Study cites reduced binge drinking," (Staff editorial), Tuscaloosa, AL, October 5, 2000.

• Cornell Daily Sun, "From Zero to Three," by Devin Smith, October 4, 2000.

• Independent Florida Alligator (University of Florida), "The numbers never lie," (Staff editorial), Gainesville, FL, October 4, 2000.

• New York Times, "Colleges Shift Emphasis on Drinking," by Kate Zernike, p. A1, October 3, 2000.
  Reprinted in:

  • Milwaukee Journal Sentinel, WI, October 8, 2000, "Colleges try to sell moderation in drinking."
    Richmond Times-Dispatch, VA, October 4, 2000, "Colleges try new strategy."
    Roanoke Times, VA, October 4, 2000, "Binge drinking denial lowers student intake."
    Omaha World-Herald, NE, October 4, 2000, "Schools Try New Alcohol Tactic."
    Cincinnati Enquirer, OH, October 4, 2000, "Anti-drinking ads draw interest, critics."
    Chicago Tribune, IL, October 4, 2000, "Colleges take new tack on alcohol."
    Lexington Herald-Leader, KY, October 3, 2000, "Colleges try new tactic to curb drinking."
    Herald, Everett, WA, October 3, 2000, "Colleges tout moderation in drinking."
    Daily News, Los Angeles, CA, October 3, 2000, "Colleges change tactics to curb drinking."
    Reporter, Vacaville, CA, October 3, 2000, Colleges try new tact to cut alcohol abuse."
    San Francisco Chronicle, CA, October 3, 2000, "Colleges try new tack to combat Alcohol Abuse."
    Santa Cruz Sentinel, CA, October 3, 2000, "Colleges say moderate-drinking campaign reduces alcohol use."
    Denver Rocky Mountain News, CO, October 3, 2000, "Colleges change tactics to curb student drinking."
    Ledger, Lakeland, FL, October 3, 2000, "Some Colleges Adopt New Binge Drinking Strategy."
    Providence Journal, RI, October 3, 2000, "To cut drinking, colleges 'sell' moderation."
    Patriot Ledger, Quincey, MA, October 3, 2000, "Colleges stress moderation to curb drinking."
    Pittsburgh Post-Gazette, PA, October 3, 2000, "Colleges try moderation in bid to curb drinking."
    State, Columbia, SC, October 3, 2000, "Colleges stress moderation to curb drinking."
    Commercial Appeael, Memphis, TN, October 3, 2000, "Limit it to 3 or 4? Colleges fight binge drinking by stressing moderation."
    Tacoma News Tribune, WA, October 3, 2000, "Colleges spreading message of moderation."
    News Tribune, Tacoma, WA, October 3, 2000, "Colleges spreading message of moderation."

• Chronicle (Higher Education Center for Alcohol and Other Drug Prevention), "Study confirms college students perceptions of campus drinking rates are inaccurate," September 20, 2000.

• The Ithaca Journal, "Alcohol Abuse and Solutions," Gary Stewart (Opinion Editor), August 28, 2000.

• The Chronicle of Higher Education, "Colleges Use Peer Pressure to Encourage Healthy Behavior. 'Social norms' marketing, first used against alcohol abuse, now focuses on smoking and sex," by Leo Reisberg, p. A60-A61, July 28, 2000.

• The Post Standard, "Binge Drinking Targeted. SU uses student norm in new campaign," by Sarah Layden (staff writer), July 26, 2000.

• Democrat and Chronicle, "Geneva Prof joins U.S. drug prevention effort. David Craig of Hobart William Smith will tell other schools about a local program," by Meaghan McDermott, July 26, 2000.

• College Health, "Unique Screen Saver Offers Norming Message," p. 1,3,4, Vol. 3, no.10, May 17, 2000.

• Finger Lakes Times, Geneva, NY, "Surveys refute kids' beliefs," by Kevin DeValk, May 7, 2000.

• Finger Lakes Times, Geneva, NY, "Craig named associate of national center," April 10, 2000.

• York Sunday News, "Colleges turn to marketing techniques for intervention," by Karen Muller, April 9, 2000.

• Toledo Blade, "Special report: Underage drinking drops, but teen drivers still dying," by Joshua Benton, Kelly Lecker, April 2, 2000.

• Finger Lakes Times, Geneva, NY, "New chief leads HWS momentum," March 30, 2000.

• Rochester Democrat and Chronicle, "Teetotalers, heavy drinkers both on rise at some colleges," by Chris Swingle, and Associated Press, March 15, 2000.

• CNN Today Health News. Dr. Steve Salvatore (CNN Medical Correspondent) reports on interviews of Dr. Wesley Perkins, Dr. David Craig, and HWS students on the positive results of the HWS AOD Education Project, March 14, 2000.

• CNN.com health, Steve Salvatore, M.D. (CNN Medical Correspondent) and The Associated Press, "Frequent binge drinking rises among U.S. college students, but abstaining also increases," March 14, 2000.

• Catalyst, "Research on Women's Drinking Patterns: Q & A with Wes Perkins," p. 6-7, vol. 6, no. 1, Winter/Spring 2000.

• Catalyst, "Network Awards at the 1999 National Meeting," p 9, vol. 6, no. 1, Winter/Spring 2000.

• The Prevention Pipeline, "Scare Tactics," by William DeJong, p. 11, vol. 13, no. 1, January/February 2000.

• Finger Lakes Times, Geneva, NY, "HWS professor receives national recognition," December 12, 1999.

• Catalyst, "Bridging the Gap; Research and Prevention on Campus," vol. 5, no. 1, Winter/Spring 1999.

• American Association for Higher Education Bulletin, "Using Social Norms Marketing Campaigns to Reduce Student Drinking," by William DeJong, Jeff Linkenbach, pp. 11-13, 16, vol. 52, no. 4, December 1999.

• WTVH Eyewitness News, Syracuse, NY, CBS Evening News. Reporter Katherine Creag interviews Dr. Wesley Perkins and Dr. David Craig on the Social Norms Approach to Prevention, "Kids and Drinking," November 12, 1999.

• Finger Lakes Times, Geneva, NY, "'Colleges' substance abuse program wins award," by Kevin DeValk, November 7, 1999.

• Rochester Democrat and Chronicle, (NY) "U.S. hails anti-alcohol effort," November 1, 1999.

• Syracuse Herald American: The Post Standard, (NY) "Binge 101 loses cool: College campuses focus on stopping heavy drinking," by Scott Scanlon, October 31, 1999.

• Finger Lakes Times, Geneva, NY, "HWS professor receives business award," Oct. 26, 1999.

• Finger Lakes Times, Geneva, NY, "Seneca schools look at 'norms' drug program," by Kevin DeValk, September 29, 1999.

• 1040AM "Chat Radio- Central New Jersey," Ed Palladino Interviewed Dr. Wesley Perkins on Social Norms Perception Education, August 24, 1999.

• The Philadelphia Inquirer, "Get real: The mantra is moderation. College students learn binge drinking not the norm," by Marian Uhlman, August 22, 1999.

• Outcomes and Accountability Alert, "Stress-related drinking leads to alcohol problems," pg 5-6, vol. 4, August 8, 1999.

• Toronto Sunday Star, "'90s crowd guzzling hard lemonade: Sweet taste masks high alcohol content that young set seeks," by Vina Menon, July 18, 1999.

• The Brown University Digest of Addiction Theory and Application, "Stress-related alcohol use leads to problem drinking," pg. 6, vol. 18, no. 7, July 1999.

• Minnesota Star Tribune, "Restrictions and reality help cut teen drinking," by H.J. Cummins, May 11, 1999.

• Complete Woman, "Does drinking wreck your diet?" by Sandra Gordon, December 1998.

• Detroit News, MI, "Colleges gain in war on drinking," by Ron French and Douglas Ilka, October 22, 1998.

• WCAX, Burlington VT, CBS Evening News. Reporter Judy Simpson interviews Dr. Wesley Perkins prior to address at Middlebury College, "Professor says substance abuse programs ineffective," October 11, 1998.

• Sunday Register Star, Rockford, IL, "College drinking: There’s good news with the bad," by Michael Haines, October 11, 1998.

• Fitness: Mind Body Spirit for Women, "Does drinking wreck your diet?" by Sandra Gordon, pg 72-73, June 1998.

• Finger Lakes Sunday Times, Geneva, NY, "Educators grapple with teen-age drinking," by Mary LeClair, pg 1, March 1, 1998.

• The Christian Science Monitor, "Colleges turn to peer pressure to curb drinking," by Mark Clayton, pg 11, October 27, 1997.

• The Peer Educator, online newsletter, by Janet Cox, September, 1997.

• WGVA 1240AM with Jerry Sherwin and Robert Martin of WNYR 98.5FM reporting the release of Dr. Wesley Perkins' report on alcohol abuse on college and university campuses across the country, December 23, 1996.

• Finger Lakes Sunday Times, Geneva, NY, "Peer pressure a factor in student alcohol abuse," by Kelly Shaw, December 22, 1996.

• National On-Campus Report, "NIU attacks binge drinking via students’ perceptions," vol. 24, no. 23, December 2, 1996.

• The News and Observer Durham Edition, Durham, NC, "Tailgating gives officials headache," by Bob Williams, November 29, 1996.

• The Colby Echo, Waterville, ME, "Spotlight focuses on drug and alcohol misperceptions," by Jennifer-Jo Multari, November 14, 1996.

• Ithaca Journal, Ithaca NY, "Peer fear makes students drink more," by Jay Tokasz, November 2, 1996.

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updated 03/11/2024