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The HWS Alcohol Education Project presents . . .




This page provides a list of mass media references that relate to Project initiatives. Some of the news reports listed here reflect interviews and quotes from the Project Directors and other reports cite Hobart and William Smith Colleges' educational activities about alcohol abuse and prevention campaign results in the context of larger regional or national assessments.  

  • Daily Camera, "CU-Boulder students required to take online alcohol course. Drinking violations on campus are on a steady decline", Brittany Anas, Camera Staff Writer, Boulder, CO, July 23, 2011. (HWS link)
  • CBS Radio "World News Roundup" reported on "Where Does Bullying Take Place among Adolescents When They are at School?" presented at the 2009 American Public Health Association National Conference, November 11, 2009 (For handout of research presentation click here).
  • The Ithaca Journal, Ithaca, NY, "School News (A recent national conference highlighted success of a local program which encourages healthy life choices by middle school youth)," Ithaca, NY, July 31, 2009.
  • Minnesota Public Radio interview "The culture of drinking and driving" with H. Wesley Perkins and Lucy Weiland (Chief judge of Minnesota's Fourth Judicial District) on Midmorning with Kerri Miller (host), April 28, 2008.
  • BBC Radio Scotland interview with H. Wesley Perkins about Scotland's Futures Forum Conference on how to tackle alcohol abuse, November 22, 2007. (Flyer)
  • City, Rochester, NY, Drink it down, by Jennifer Loviglio, May 9-15, 2007.
  • Dr. H. Wesley Perkins was interviewed about the Social Norms Approach to reducing alcohol and other drug abuse among secondary school and college students and his comments were aired on WDSN 106.5 and WCED 1420 radio in DuBois, PA on February 19, 2007.
  • Red and Black.com, University of Georgia's independent student newspaper, "Why do students drink?," by Kelly Proctor, March 29, 2006.
  • The Titusville Herald, Titusville, PA, "Public misconception," by Tom Boyle, pg. 1, March 8, 2005.
  • The Evening News, New Glasgow, Nova Scotia, Canada "Survey says drunk, partying students a myth," pg. A7, August 31, 2004.
  • The Edmonton Journal, Canada, "Animal House image a 'myth': Campaign aims to tell university partiers that drinking less is the norm," by Larry Johnsrude, pg. B3, August 31, 2004.
  • The Ottawa Sun, Ottawa, Canada, "Canuck study douses student-boozer Image," pg. 16, August 31, 2004.
  • CTV Television, Canada, "Study finds students hitting books, not booze" from panel press release presentation including Dr. H. Wesley Perkins, at the University of Toronto, Victoria College, about Alcohol and Student Life Survey findings from 10 university and college campuses in seven provinces by the Student Life Education Company of Toronto, August 30, 2004.
  • Dr. H. Wesley Perkins was interviewed by David Coughton of California News Talk Radio (AM920 KVEC), San Luis Obispo, CA. In the live interview he discussed the social norms approach to reducing problem drinking among college students and took questions called in by listeners. February 9, 2004.
  • The Tribune, San Luis Obispo, CA, "Social Norms Pioneer Will Speak at Cal Poly on Monday," by Jeff Ballinger, February 6, 2004.
  • Dr. H. Wesley Perkins was interviewed by Andrew Svec of Crookston, MN KROX radio for a 12 minute “Insights” program where he discussed the social norms approach and his recent edited book. November 1, 2003.
  • Dr. H. Wesley Perkins was interviewed about the Social Norms Approach to reducing alcohol abuse and research among Canadian university students by JC Kenny on CBC radio in Kingston. The interview was also aired on other CBC radio stations including Halifax, Calgary, Ottawa, London and on Metro Morning Toronto. September 26, 2003.
  • Dr. H. Wesley Perkins was interviewed about the Social Norms Approach to reducing alcohol abuse among college students on CBC radio in New Brunswick on the Fredericton morning show, September 18, 2003.
  • "Back to School" interviews with H. Wesley Perkins and Michael Haines, focusing on the Social Norms approach to alcohol abuse prevention appeared on several morning news TV programs on August 26, 2003.
    • WBFF (Fox affiliate in Baltimore, MD)
    • KUSA (NBC affiliate in Denver, CO)
    • WFRV (CBS affiliate in Green Bay, WI)
    • WBRC (Fox affiliate in Birmingham, AL)
    • WAND (ABC affiliate in Champagne, IL)
    • KWQC (NBC affiliate in Davenport, RI)
    • WXII (NBC affiliate in Greensboro, NC)
    • WSAV (NBC affiliate in Savannah, GA)
    • WKBW (ABC affiliate in Buffalo, NY)
    • WSBT (CBS affiliate in South Bend, IN)
  • WLVI-TV (WB), Boston, MA, interview with Dr. H. Wesley Perkins about the Social Norms Approach to Substance Abuse Prevention on The 10 O'Clock News, July 16, 2003.
  • Australian Broadcasting Company’s Radio National Breakfast show, interview with H. Wesley Perkins by Peter Thompson in a live radio broadcast about Perkins' work on the Social Norms approach to health promotion, April 23, 2003.
  • Shape Magazine, "20 ways to have a healthier summer," Ron Geraci, July, 2002.
  • The Plain Dealer (Cleveland, Ohio), "OSU, city in a froth over rowdy off-campus bashes," by Julie Carr Smyth, May 1, 2001.

  • Men's Health, "Who will get drunk first?" by Katrin McDonald, January/February, 2001.

  • ABC News 20/20, Dr. Tim Johnson, "The Drinking Game," broadcasted a drinking demonstration with men and a discussion with David Craig of the biological factors that determine BAC, December 29, 2000.

  • Greeley Tribune (Greeley, CO), "UNC campaign aimed at reducing drinking," by Steve Lannen, December 18, 2000.

  • Newsweek, "Scouting a dry campus," by Daniel McGinn, November 27, 2000.

  • The Etownian, (Elizabethtown College, PA) "Perkins explains theories of social norming," by Amanda Vera, November 17, 2000.

  • John Roberts of One Union Station, National Public Radio affiliate in Providence, Rhode Island, interviewed Dr. H. Wesley Perkins in a discussion of the merits and controversies surrounding the social norms approach to reducing alcohol abuse in college populations. The program entitled "Binge Drinking" aired November 13, 2000.

  • Sunday News (Lancaster, PA), "Party's over at 'Animal House'," by Theodore Long, October 29, 2000.

  • Daily Campus (Southern Methodist University), "Binge drinking defined: studies conflict concerning statistics," by Jay Fonville, October 12, 2000.

  • Daily Campus (Southern Methodist University), "Greek system responds to binge drinking," by Sara Ritter, October 12, 2000.

  • Sunday Telegram, "Campus drinking persists," by Emily Astell, October 8, 2000.
    Reprinted in:

    • Salem Evening News, MA, October 13, 2000, "Alcohol use top college campus problem."
      Westfield Evening News, MA, October, 10, 2000, "Alcohol use top college campus problem."
      Call, Woonsocket, RI, October 9, 2000, "Drinking colleges' No. 1 problem."
      Norwich Bulletin, CT, October 9, 2000, "Colleges try to cope with alcohol abuse."
      Sun Chronicle, Attleboro, MA, October 9, 2000, "Students: Alcohol top problem on campus."
      Daily Evening Item, Lynn, MA, October 9, 2000, "Alcohol use seen as top campus problem."
      Newport Daily News, RI, October 9, 2000, "Colleges seek solutions to increase in alcohol use."
      Journal Tribune, Biddeford, ME, October 9, 2000, "Alcohol use is top college campus problem."
      Gloucester Daily Times, MA, October 9, 2000, "Alcohol use the top problem on college campuses."
      Union-News and Sunday Republican, Springfield, MA, October 9, 2000, "Alcohol use top college campus problem."
      Northampton Daily Hampshire Gazette, MA, October 9, 2000, "Alcohol top campus problem."
      The Standard-Times, New Bedford, MA, October 9, 2000, "Alcohol use top college campus problem."
      Boston.com, MA, October 9, 2000, "Alcohol top campus problem."
      Whdh.com, Boston, MA, October 9, 2000, "Alcohol top problem on campus."
      WCVB.com, Needham, MA, October 8, 2000, "Colleges try to stop alcohol abuse."

  • Crimson White (University of Alabama), "Study cites reduced binge drinking," (Staff editorial), Tuscaloosa, AL, October 5, 2000.

  • Cornell Daily Sun, "From Zero to Three," by Devin Smith, October 4, 2000.

  • Independent Florida Alligator (University of Florida), "The numbers never lie," (Staff editorial), Gainesville, FL, October 4, 2000.

  • New York Times, "Colleges Shift Emphasis on Drinking," by Kate Zernike, p. A1, October 3, 2000.
    Reprinted in:

    • Milwaukee Journal Sentinel, WI, October 8, 2000, "Colleges try to sell moderation in drinking."
      Richmond Times-Dispatch, VA, October 4, 2000, "Colleges try new strategy."
      Roanoke Times, VA, October 4, 2000, "Binge drinking denial lowers student intake."
      Omaha World-Herald, NE, October 4, 2000, "Schools Try New Alcohol Tactic."
      Cincinnati Enquirer, OH, October 4, 2000, "Anti-drinking ads draw interest, critics."
      Chicago Tribune, IL, October 4, 2000, "Colleges take new tack on alcohol."
      Lexington Herald-Leader, KY, October 3, 2000, "Colleges try new tactic to curb drinking."
      Herald, Everett, WA, October 3, 2000, "Colleges tout moderation in drinking."
      Daily News, Los Angeles, CA, October 3, 2000, "Colleges change tactics to curb drinking."
      Reporter, Vacaville, CA, October 3, 2000, Colleges try new tact to cut alcohol abuse."
      San Francisco Chronicle, CA, October 3, 2000, "Colleges try new tack to combat Alcohol Abuse."
      Santa Cruz Sentinel, CA, October 3, 2000, "Colleges say moderate-drinking campaign reduces alcohol use."
      Denver Rocky Mountain News, CO, October 3, 2000, "Colleges change tactics to curb student drinking."
      Ledger, Lakeland, FL, October 3, 2000, "Some Colleges Adopt New Binge Drinking Strategy."
      Providence Journal, RI, October 3, 2000, "To cut drinking, colleges 'sell' moderation."
      Patriot Ledger, Quincey, MA, October 3, 2000, "Colleges stress moderation to curb drinking."
      Pittsburgh Post-Gazette, PA, October 3, 2000, "Colleges try moderation in bid to curb drinking."
      State, Columbia, SC, October 3, 2000, "Colleges stress moderation to curb drinking."
      Commercial Appeael, Memphis, TN, October 3, 2000, "Limit it to 3 or 4? Colleges fight binge drinking by stressing moderation."
      Tacoma News Tribune, WA, October 3, 2000, "Colleges spreading message of moderation."
      News Tribune, Tacoma, WA, October 3, 2000, "Colleges spreading message of moderation."

  • The Ithaca Journal, "Alcohol Abuse and Solutions," Gary Stewart (Opinion Editor), August 28, 2000.

  • The Chronicle of Higher Education, "Colleges Use Peer Pressure to Encourage Healthy Behavior. 'Social norms' marketing, first used against alcohol abuse, now focuses on smoking and sex," by Leo Reisberg, p. A60-A61, July 28, 2000.

  • The Post Standard, "Binge Drinking Targeted. SU uses student norm in new campaign," by Sarah Layden (staff writer), July 26, 2000.

  • Democrat and Chronicle, "Geneva Prof joins U.S. drug prevention effort. David Craig of Hobart William Smith will tell other schools about a local program," by Meaghan McDermott, July 26, 2000.

  • Savannah Morning News, "Educating parents on teen drinking," by Andrew Marra, June 4, 2000.

  • College Health, "Unique Screen Saver Offers Norming Message," p. 1,3,4, Vol. 3, no.10, May 17, 2000.

  • Finger Lakes Times, Geneva, NY, "Surveys refute kids' beliefs," by Kevin DeValk, May 7, 2000.

  • Finger Lakes Times, Geneva, NY, "Craig named associate of national center," April 10, 2000.

  • York Sunday News, "Colleges turn to marketing techniques for intervention," by Karen Muller, April 9, 2000.

  • Toledo Blade, "Special report: Underage drinking drops, but teen drivers still dying," by Joshua Benton, Kelly Lecker, April 2, 2000.

  • Finger Lakes Times, Geneva, NY, "New chief leads HWS momentum," March 30, 2000.

  • Rochester Democrat and Chronicle, "Teetotalers, heavy drinkers both on rise at some colleges," by Chris Swingle, and Associated Press, March 15, 2000.

  • CNN Today Health News. Dr. Steve Salvatore (CNN Medical Correspondent) reports on interviews of Dr. Wesley Perkins, Dr. David Craig, and HWS students on the positive results of the HWS AOD Education Project, March 14, 2000.

  • CNN.com health, Steve Salvatore, M.D. (CNN Medical Correspondent) and The Associated Press, "Frequent binge drinking rises among U.S. college students, but abstaining also increases," March 14, 2000.

  • Catalyst, "Research on Women's Drinking Patterns: Q & A with Wes Perkins," p. 6-7, vol. 6, no. 1, Winter/Spring 2000.

  • Catalyst, "Network Awards at the 1999 National Meeting," p 9, vol. 6, no. 1, Winter/Spring 2000.

  • The Prevention Pipeline, "Scare Tactics," by William DeJong, p. 11, vol. 13, no. 1, January/February 2000.

  • Finger Lakes Times, Geneva, NY, "HWS professor receives national recognition," December 12, 1999.

  • American Association for Higher Education Bulletin, "Using Social Norms Marketing Campaigns to Reduce Student Drinking," by William DeJong, Jeff Linkenbach, pp. 11-13, 16, vol. 52, no. 4, December 1999.

  • WTVH Eyewitness News, Syracuse, NY, CBS Evening News. Reporter Katherine Creag interviews Dr. Wesley Perkins and Dr. David Craig on the Social Norms Approach to Prevention, "Kids and Drinking," November 12, 1999.

  • Finger Lakes Times, Geneva, NY, "'Colleges' substance abuse program wins award," by Kevin DeValk, November 7, 1999.

  • Rochester Democrat and Chronicle, (NY) "U.S. hails anti-alcohol effort," November 1, 1999.

  • Syracuse Herald American: The Post Standard, (NY) "Binge 101 loses cool: College campuses focus on stopping heavy drinking," by Scott Scanlon, October 31, 1999.

  • Finger Lakes Times, Geneva, NY, "HWS professor receives business award," Oct. 26, 1999.

  • Finger Lakes Times, Geneva, NY, "Seneca schools look at 'norms' drug program," by Kevin DeValk, September 29, 1999.

  • 1040AM "Chat Radio- Central New Jersey," Ed Palladino Interviewed Dr. Wesley Perkins on Social Norms Perception Education, August 24, 1999.

  • The Philadelphia Inquirer, "Get real: The mantra is moderation. College students learn binge drinking not the norm," by Marian Uhlman, August 22, 1999.

  • Outcomes and Accountability Alert, "Stress-related drinking leads to alcohol problems," pg 5-6, vol. 4, August 8, 1999.

  • Toronto Sunday Star, "'90s crowd guzzling hard lemonade: Sweet taste masks high alcohol content that young set seeks," by Vina Menon, July 18, 1999.

  • The Brown University Digest of Addiction Theory and Application, "Stress-related alcohol use leads to problem drinking," pg. 6, vol. 18, no. 7, July 1999.

  • Minnesota Star Tribune, "Restrictions and reality help cut teen drinking," by H.J. Cummins, May 11, 1999.

  • Complete Woman, "Does drinking wreck your diet?" by Sandra Gordon, December 1998.

  • USA Today, "College alcohol policies balance rights, privileges," by Mary Beth Marklein, November 16, 1998.

  • Detroit News, MI, "Colleges gain in war on drinking," by Ron French and Douglas Ilka, October 22, 1998.

  • Chicago Tribune, IL, "Media binge distorts campus drinking," by Michael Haines, October 13, 1998.

  • WCAX, Burlington VT, CBS Evening News. Reporter Judy Simpson interviews Dr. Wesley Perkins prior to address at Middlebury College, "Professor says substance abuse programs ineffective," October 11, 1998.

  • Sunday Register Star, Rockford, IL, "College drinking: There’s good news with the bad," by Michael Haines, October 11, 1998.

  • Fitness: Mind Body Spirit for Women, "Does drinking wreck your diet?" by Sandra Gordon, pg 72-73, June 1998.

  • USA Today, "College students intoxicated on spirit of protest," by Mary Beth Marklein, May 6, 1998.

  • Finger Lakes Sunday Times, Geneva, NY, "Educators grapple with teen-age drinking," by Mary LeClair, pg 1, March 1, 1998.

  • Times Union, Albany, NY, "Dinking-binge publicity could worsen problem, expert says," by Mike Hurewitz, October 28, 1997.

  • The Christian Science Monitor, "Colleges turn to peer pressure to curb drinking," by Mark Clayton, pg 11, October 27, 1997.

  • The Peer Educator, online newsletter, by Janet Cox, September, 1997.

  • WGVA 1240AM with Jerry Sherwin and Robert Martin of WNYR 98.5FM reporting the release of Dr. Wesley Perkins' report on alcohol abuse on college and university campuses across the country, December 23, 1996.

  • Finger Lakes Sunday Times, Geneva, NY, "Peer pressure a factor in student alcohol abuse," by Kelly Shaw, December 22, 1996.

  • National On-Campus Report, "NIU attacks binge drinking via students’ perceptions," vol. 24, no. 23, December 2, 1996.

  • The News and Observer Durham Edition, Durham, NC, "Tailgating gives officials headache," by Bob Williams, November 29, 1996.

  • The Colby Echo, Waterville, ME, "Spotlight focuses on drug and alcohol misperceptions," by Jennifer-Jo Multari, November 14, 1996.

  • Ithaca Journal, Ithaca NY, "Peer fear makes students drink more," by Jay Tokasz, November 2, 1996.

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updated 09/19/2012