2021
Perkins H. Wesley and Jessica M. Perkins. 2021. "The Social Norms Approach: Confronting the 'reign of error' as a successful strategy to reduce harmful drinking and drug use in college." Pp. 159-162 & 417-424 in D. Anderson & T. Hall (eds.), Leading Campus Drug and Alcohol Abuse Prevention: Grounded Approaches for Student Impact. Washington D.C.: National Association of Student Personnel Administrators.
Perkins, J. M., Kakuhikire, B., Baguma, C., Jurinsky, J., Rasmussen, J. D., Satinsky, E. N., Namara, E., Ahereza, P., Kyokunda, V., Perkins, H. W., Hahn, J. A., Bangsberg, D. R., and Tsai, A. C. 2021. “Overestimation of alcohol consumption norms as a driver of alcohol consumption: a whole-population network study of men across eight villages in rural, southwestern Uganda.” Addiction, https://doi.org/10.1111/add.15615..
2020
Perkins, Jessica M., H. Wesley Perkins, and David W. Craig. 2020. “Norms and Attitudes About Being an Active Bystander: Support for Telling Adults About Seeing Knives or Guns at School Among Greater London Youth,” Journal of Youth and Adolescence, Vol. 49, No. 4, pp. 849–868. https://doi.org/10.1007/s10964-019-01127-7.
2019
Perkins, Jessica M., H. Wesley Perkins, Jordan Jurinsky, and David W. Craig. 2019. “Adolescent Tobacco Use and Misperceptions of Social Norms Across Schools in the United States,” Journal of Studies on Alcohol and Drugs, Vol. 80, No. 6, pp. 659-668. https://doi.org/10.15288/jsad.2019.80.659.
Perkins, Jessica M., H. Wesley Perkins, and David W. Craig. 2019. "A Code of Silence? Misperceptions Regarding Peer Support for Telling Authorities about Weapons at School Among Middle and High School Students in the United States." Youth and Society, Vol. 51, No. 6, pp. 814-839 (advance access online July 9, 2017). https://doi.org/10.1177/0044118X17714808.
2018
Perkins, H. Wesley and Jessica M. Perkins. 2018. “Using the Social Norms Approach to Promote Health and
Reduce Risk among College Students,” Ch. 8 in M. D. Cimini and E. M. Rivero (eds.), Promoting Behavioral Health
and Reducing Risk among College Students: A Comprehensive Approach, New York, NY: Routledge (abstract)
Perkins, Jessica M., H. Wesley Perkins, and David W. Craig. 2018. “Misperceived Norms and Personal Sugar-Sweetened Beverage Consumption and Fruit and Vegetable Intake among Students in the United States,” Appetite, Vol. 129, No. 1, pp. 82-93. https://doi.org/10.1016/j.appet.2018.06.012.
Craig, David W. and H. Wesley Perkins. 2018. “Accuracy of Estimated Blood Alcohol Concentration Norms from College Student Drinking Survey Data: Verification Using Matched Late Night Breath Measurements,” Journal of Studies on Alcohol and Drugs, Vol. 79, No. 3, pp. 455-464. https://www.jsad.com/doi/abs/10.15288/jsad.2018.79.455.
2015
Perkins, Jessica M., H. Wesley Perkins, and David W. Craig. 2015. "Misperception of Peer Weight Norms and Its Association with Overweight and Underweight Status Among Adolescents." Prevention Science, Vol. 16, No. 1, pp. 70-79. https://doi.org/10.1007/s11121-014-0458-2
2014
Perkins, H. Wesley, Jessica M. Perkins, and David W. Craig. 2014. "No Safe Haven: Locations of Harassment and Bullying Victimization in Middle Schools." Journal of School Health, Vol. 84, No. 12, pp. 810-818. https://doi.org/10.1111/josh.12208.
Perkins, H. Wesley. 2014. "Misperception is Reality: The "Reign of Error" About Peer Risk Behaviour Norms Among Youth and Young Adults." In Xenitidou, M. and B. Edmonds. (Eds.) The Complexity of Social Norms, Computational Social Sciences. Switzerland: Springer International Publishing, pp. 11-36. (order from Springer books, abstract)
2012
Perkins, H. Wesley and David W. Craig. 2012. "Student-Athletes'
Misperceptions of Male and Female Peer Drinking Norms: A Multi-Site
Investigation of the 'Reign of Error'." Journal of College
Student Development, Vol. 53, No. 3, pp. 367-382. https://doi.org/10.1353/csd.2012.0046 (abstract)
Perkins, H. Wesley. 2012. "Misperceptions of Peer Substance
Use Among Youth are Real: Commentary." Addiction, Vol. 107, No. 5, pp. 888-889. https://doi.org/10.1111/j.1360-0443.2012.03782.x.
2011
Perkins, H. Wesley, David W. Craig, and Jessica M. Perkins. 2011."Using
Social Norms to Reduce Bullying: A Research Intervention in Five
Middle Schools." Group Processes and Intergroup Relations,
Vol. 14, No. 5, pp. 703-722. https://doi.org/10.1177/1368430210398004 (free online full text).
2010
Perkins, Jessica M., H. Wesley Perkins, and David W. Craig. 2010.
"Misperceptions of Peer Norms as a Risk Factor for Sugar-Sweetened
Beverage Consumption among Secondary School Students." Journal
of the American Dietetic Association, Vol. 110, No. 12, pp. 1916-1921. https://doi.org/10.1016/j.jada.2010.09.008.
Perkins, H. Wesley, Jeff Linkenbach, Melissa Lewis, and Clayton
Neighbors. 2010. "Effectiveness of Social Norms Media Marketing
in Reducing Drinking and Driving: A Statewide Campaign." Addictive
Behaviors, Vol. 35, pp. 866-874. https://doi.org/10.1016/j.addbeh.2010.05.004.
Perkins, Jessica M., H. Wesley Perkins, and David W. Craig. 2010.
"Peer Weight Norm Misperception as a Risk Factor for Being
Over- and Underweight Among UK Secondary School Students." European Journal of Clinical Nutrition, Vol. 64, pp. 965-971. https://doi.org/10.1038/ejcn.2010.106.
2008
Craig, David and H. Wesley Perkins. 2008. "Learning about
Student Alcohol Abuse and Helping to Prevent It through Service-Learning
Initiatives." In Rimmerman, Craig A. (Ed.) Service-Learning
and the Liberal Arts, Lanham: Lexington Books, pp. 151-169.
(Download
entire chapter in PDF format)
Turner, James, H. Wesley Perkins, Jennifer Bauerle. 2008. "Declining
Negative Consequences Related to Alcohol Misuse Among Students Exposed
to a Social Norms Marketing Intervention on a College Campus." Journal of American College Health, Vol. 57, No. 1, pp.
85-93. https://doi.org/10.3200/JACH.57.1.85-94 (Download
entire article in PDF format)
2007
Perkins, H. Wesley. 2007. "Misperceptions of Peer Drinking
Norms in Canada: Another Look at the 'Reign of Error' and Its Consequences
among College Students." Addictive Behaviors, Vol.
32, No. 11, pp. 2645-2656. DOI: 10.1016/j.addbeh.2007.07.007 (Download
entire article in PDF format)
2006
Perkins, H. Wesley, and David Craig. 2006. "A Successful Social
Norms Campaign to Reduce Alcohol Misuse among College Student-Athletes."
Journal of Studies on Alcohol, Vol. 67, pp. 880-888. (Download
entire article in PDF format)
2005
Perkins, H. Wesley, Michael Haines and Richard Rice. 2005. "Misperceiving
the College Drinking Norm and Related Problems: A Nationwide Study
of Exposure to Prevention Information, Perceived Norms and Student
Alcohol Misuse." Journal of Studies on Alcohol, Vol.
66, pp.470-478. (Download
entire article in PDF format)
Haines, Michael P., H. Wesley Perkins, Richard M. Rice and Gregory
Barker. 2005. A
Guide to Marketing Social Norms for Health Promotion in Schools
and Communities. National Social Norms Resource Center. Northern
Illinois University, DeKalb, IL.
Linkenbach, Jeff, and H. Wesley Perkins. 2005. Montana’s
MOST of Us® Don’t Drink and Drive Campaign: A Social Norms
Strategy to Reduce Impaired Driving Among 21-to-34-Year-Olds. National
Highway Traffic Safety Administration (Report No. DOT HS 809 869),
Washington, DC. (Download
entire monograph in PDF format)
Perkins, H. Wesley. 2005. "Critical
Concerns for Evaluating Social Norms Interventions with Survey Data."
The Social Norms Review, Vol. 1, No. 1, pp. 1-6. National
Social Norms Resource Center.
2004
Perkins, H. Wesley. 2004. "Getting Social Norms Results by
Improving Implementation and Assessment." The Report on
Social Norms, Vol. 3, No. 9, pp. 5, 8. (Download
entire article in PDF format)
2003
Fabiano, Patricia M., H. Wesley Perkins, Alan Berkowitz, Jeff Linkenbach,
and Christopher Stark. 2003. "Engaging Men as Social Justice
Allies in Ending Violence Against Women: Evidence for a Social Norms
Approach." Journal of American College Health, Vol.
52, No. 3, pp. 105-112. DOI: 10.1080/07448480309595732 (abstract)
Perkins, H. Wesley (Editor). 2003. The
Social Norms Approach to Preventing School and College Age Substance
Abuse: A Handbook for Educators, Counselors, and Clinicians.
San Francisco: Jossey-Bass.
Perkins, H. Wesley. 2003. "The Emergence and Evolution of
the Social Norms Approach to Substance Abuse." In H. W. Perkins
(ed.), The Social Norms Approach to Preventing School and College
Age Substance Abuse: A Handbook for Educators, Counselors, and Clinicians,
San Francisco: Jossey-Bass, pp. 3-17.
Perkins, H. Wesley, and David W. Craig. 2003. "The Hobart
and William Smith Colleges Experiment: A Synergistic Social Norms
Approach Using Print, Electronic Media and Curriculum Infusion to
Reduce Collegiate Problem Drinking." In H. W. Perkins (ed.),
The Social Norms Approach to Preventing School and College Age
Substance Abuse: A Handbook for Educators, Counselors, and Clinicians,
San Francisco: Jossey-Bass, pp. 35-64.
Linkenbach, Jeff, and H. Wesley Perkins. 2003. "Misperceptions
of Peer Alcohol Norms in a Statewide Survey of Young Adults."
In H. W. Perkins (ed.), The Social Norms Approach to Preventing
School and College Age Substance Abuse: A Handbook for Educators,
Counselors, and Clinicians, San Francisco: Jossey-Bass, pp.
173-181.
Perkins, H. Wesley, and David W. Craig. 2003. "The Imaginary
Lives of Peers: Patterns of Substance Use and Misperceptions of
Norms among Secondary School Students." In H. W. Perkins (ed.),
The Social Norms Approach to Preventing School and College Age
Substance Abuse: A Handbook for Educators, Counselors, and Clinicians,
San Francisco: Jossey-Bass, pp. 209-223.
Linkenbach, Jeff, and H. Wesley Perkins. 2003. "Most of Us
Are Tobacco Free: An Eight-Month Social Norms Campaign Reducing
Youth Initiation of Smoking in Montana." In H. W. Perkins (ed.),
The Social Norms Approach to Preventing School and College Age
Substance Abuse: A Handbook for Educators, Counselors, and Clinicians,
San Francisco: Jossey-Bass, pp. 224-234.
Linkenbach, Jeff, H. Wesley Perkins, and William DeJong. 2003.
"Parents' Perceptions of Parenting Norms: Using the Social
Norms Approach to Reinforce Effective Parenting." In H. W.
Perkins (ed.), The Social Norms Approach to Preventing School
and College Age Substance Abuse: A Handbook for Educators, Counselors,
and Clinicians, San Francisco: Jossey-Bass, pp. 247-258.
Perkins, H. Wesley. 2003. "The Promise and Challenge of Future
Work on the Social Norms Model." In H. W. Perkins (ed.), The
Social Norms Approach to Preventing School and College Age Substance
Abuse: A Handbook for Educators, Counselors, and Clinicians,
San Francisco: Jossey-Bass, pp. 280-296.
2002
Perkins, H. Wesley, and David W. Craig. 2002. A Multifaceted
Social Norms Approach to Reduce High-Risk Drinking: Lessons from
Hobart and William Smith Colleges. Newton, MA: The Higher Education
Center for Alcohol and Other Drug Prevention and the U.S. Department
of Education. (Download
entire monograph in PDF format)
Perkins, H. Wesley. 2002. "Social Norms and the Prevention of Alcohol
Misuse in Collegiate Contexts." Journal of Studies on Alcohol,
Supplement No. 14, pp. 164-172. (Download
PDF)
Perkins, H. Wesley. 2002. "Surveying the Damage: A Review of Research
on Consequences of Alcohol Misuse in College Populations." Journal
of Studies on Alcohol, Supplement No. 14, pp. 91-100. (Download
PDF)
2001
Perkins, H. Wesley, William DeJong, and Jeff Linkenbach. 2001.
"Estimated Blood Alcohol Levels Reached by ‘Binge' and ‘Non-Binge'
Drinkers: A Survey of Young Adults in Montana." Psychology of
Addictive Behaviors, Vol. 15, No. 4, pp. 317-320. DOI: 10.1037/0893-164X.15.4.317 (Download
PDF)
2000
Perkins, H. Wesley. 2000. "Drinking Motivated by the Desire
to Reduce Stress: Life Course and Gender Patterns among College-Educated
Young Adults." Alcoscope: International Review of Alcoholism
Management, Vol. 3, Issue 4, pp. 10-14.
Perkins, H. Wesley. 2000. "Alcohol Use, Collegiate Patterns and
Problem Of." Pp. 143-145 in Clifton Bryant (ed.), Encyclopedia
of Criminology and Deviant Behavior, Vol. 4. Philadelphia:
Taylor and Francis. (Download
PDF)
Perkins, H. Wesley. 2000. "Research
on Women's Drinking Patterns." Catalyst, Vol. 6, No.
1, pp. 6-7.
1999
Perkins, H. Wesley, Philip Meilman, Jami Leichtliter, Jeffrey Cashin
and Cheryl Presley. 1999. "Misperceptions of the Norms for the Frequency
of Alcohol and Other Drug Use on College Campuses." Journal of
American College Health, Vol. 47, No. 6, pp. 253-258. DOI: 10.1080/07448489909595656 (Download
PDF)
Perkins, H. Wesley. 1999. "Stress-Motivated Drinking in Collegiate
and Post-Collegiate Young Adulthood: Life Course and Gender Patterns."
Journal of Studies on Alcohol, Vol. 60, No. 2, pp. 219-227.
(Download PDF)
1997
Perkins, H. Wesley. 1997. "College Student Misperceptions of Alcohol
and Other Drug Norms among Peers: Exploring Causes, Consequences,
and Implications for Prevention Programs." Pp. 177-206 in Designing
Alcohol and Other Drug Prevention Programs in Higher Education.
Newton, MA: The Higher Education Center for Alcohol and Other Drug
Prevention, U.S. Department of Education. (Download
PDF)
1996
Perkins, H. Wesley, and Henry Wechsler. 1996. "Variation in
Perceived College Drinking Norms and Its Impact on Alcohol Abuse:
A Nationwide Study." Journal of Drug Issues, Vol. 26,
No. 4, pp. 961-974. (abstract)
1995
Perkins, H. Wesley. 1995. "Prevention through Correcting Misperceptions
of Alcohol and Other Drug Norms: Notes on the State of the Field."
Catalyst (A Publication of The Higher Education Center for
Alcohol and Other Drug Prevention and the U.S. Department of Education).
Vol. 1, No. 3, pp. 1-2. (Download
PDF)
Perkins, H. Wesley. 1994. "The Contextual Effect of Secular
Norms on Religiosity as Moderator of Student Alcohol and Other Drug
Use." In M. Lynn and D. Moberg (eds.), Research in the Social
Scientific Study of Religion, Vol. 6, pp. 187-208. (Download
PDF)
1994
Berkowitz, Alan D. 1994. "Assessing Collegiate Substance Abuse:
Current Trends, Research Needs and Program Applications." Pp.
73-100 in G. Gonzalez and V. Veltri (eds.), Research and Intervention:
Preventing Substance Abuse in Higher Education. U.S. Department
of Education, Office of Educational Research and Improvement.
1992
Perkins, H. Wesley. 1992. "Gender Patterns in Consequences
of Collegiate Alcohol Abuse: A Ten Year Study of Trends in an Undergraduate
Population." Journal of Studies on Alcohol, Vol. 53,
No. 5, pp. 458-462. (Download
PDF)
Perkins, H. Wesley. 1992. "Misperceptions of Peer Drug Use
Norms: An Alternative Campus Intervention Strategy." In-Service
Bulletin, National Organization of Student Assistance Programs
and Partners, No. 8.
Perkins, H. Wesley. 1992. "Gender Differences in Campus Drug
Use Patterns and Problems." Insights, National Organization
of Student Assistance Programs and Partners, Vol. 5, Issue 1, pp. 5-8. (Download
PDF)
1991
Perkins, H. Wesley. 1991. "Confronting Misperceptions of Peer
Drug Use Norms Among College Students: An Alternative Approach for
Alcohol and Other Drug Education Programs." The Higher Education
Leaders/Peers Network Peer Prevention Program Resource Manual.
Texas Christian University: U.S. Dept. of Education Fund for the
Improvement of Post-Secondary Education (FIPSE).
Berkowitz, Alan D. 1991. "Following Imaginary Peers: How Norm
Misperceptions Influence Student Substance Abuse." Module No.
2 in G. Lindsay and G. Rulf (eds.), Project Direction, Ball State
University, Muncie, IN.
Perkins, H. Wesley, and Alan D. Berkowitz. 1991. "Collegiate
COAs and Alcohol Abuse: Problem Drinking in Relation to Assessments
of Parent and Grandparent Alcoholism." Journal of Counseling
and Development, Vol. 69, No. 3, pp. 237-240. DOI: 10.1002/j.1556-6676.1991.tb01495.x (abstract)
1990
Berkowitz, Alan D. 1990. "Reducing Alcohol and Other Drug
Use on Campus: Effective Strategies for Prevention Programs."
The Eta Sigma Gamman, Vol. 22, No. 1, pp. 12-14.
Berkowitz, Alan D. 1990. "Gender Issues in Drug Prevention
Treatment and Programming," ACPA Commission on Alcohol and
Other Drugs Newsletter, Vol. 2, No. 1.
1989
Perkins, H. Wesley, and Alan D. Berkowitz. 1989. "Stability
and Contradiction in College Students' Drinking Following a Drinking-Age
Law Change." Journal of Alcohol and Drug Education,
Vol. 35, No. 1, pp. 60-77. (abstract)
Berkowitz, Alan D. 1989. "Thinking about Alcohol and Other
Drugs: Implications of Recent Research." ACPA Commission
on Alcohol and Other Drugs Newsletter, Vol. 1, No. 2.
1988
Berkowitz, Alan D., and H. Wesley Perkins. 1988. "Personality
Characteristics of Children of Alcoholics." Journal of Consulting
and Clinical Psychology, Vol. 56, No. 2, pp. 206-209. DOI: 10.1037/0022-006X.56.2.206 (abstract)
1987
Berkowitz, Alan D., and H. Wesley Perkins. 1987. "Recent Research
on Gender Differences in Collegiate Alcohol Use." Journal
of American College Health, Vol. 36, No. 2, pp. 123-129. DOI: 10.1080/07448481.1987.9939003 (abstract)
Perkins, H. Wesley. 1987. "Parental Religion and Alcohol Use
Problems as Intergenerational Predictors of Problem Drinking Among
College Students." Journal for the Scientific Study of Religion,
Vol. 26, No. 3, pp. 340-357. (abstract)
Berkowitz, Alan D., and H. Wesley Perkins. 1987. "Current
Issues in Effective Alcohol Education Programming." pp. 69-85
in Joan Sherwood (ed.), Alcohol Policies and Practices on College
and University Campuses. Columbus: National Association of Student
Personnel Administrators Monograph Series.
1986
Berkowitz, Alan D., and H. Wesley Perkins. 1986. "Problem
Drinking Among College Students: A Review of Recent Research."
Journal of American College Health, Vol. 35, pp. 21-28. DOI: 10.1080/07448481.1986.9938960 (abstract) (PDF)
Perkins, H. Wesley, and Alan D. Berkowitz. 1986. "Using Student
Alcohol Surveys: Notes on Clinical and Educational Program Applications."
Journal of Alcohol and Drug Education, Vol. 31, No. 2, pp.
44-51. (abstract)
Perkins, H. Wesley, and Alan D. Berkowitz. 1986. "Perceiving
the Community Norms of Alcohol Use among Students: Some Research
Implications for Campus Alcohol Education Programming." International
Journal of the Addictions, Vol. 21, Nos. 9 & 10, pp. 961-976.
(abstract)
Berkowitz, Alan D., and H. Wesley Perkins. 1986. "Resident
Advisers as Role Models: A Comparison of Drinking Patterns of Resident
Advisers and Their Peers." Journal of College Student Personnel,
Vol. 27, pp.146-53. (abstract)
(PDF)
1985
Perkins, H. Wesley. 1985. "Religious Traditions, Parents,
and Peers as Determinants of Alcohol and Drug Use among College
Students." Review of Religious Research, Vol. 27, No.
1, pp. 15-31. (abstract)